DOCTIVITY HEALTH · BUYER RESOURCES
Doctivity vs. Marketware
Both platforms support healthcare outreach. Use this comparison to evaluate the data, workflows, and services that fit your organization.
Updated October 20, 2026
Prepared by Doctivity Health from the linked public product information, reviewed October 20, 2026. This is a vendor-authored evaluation guide, not an independent product test. Vendor descriptions are not confirmation of what is included in a particular quote. Capabilities, packaging, and pricing can change; confirm requirements directly with each vendor. Absence of a feature from a cited page does not establish that the vendor lacks it.
| Evaluate | Doctivity Health | Marketware |
|---|---|---|
| Data and analysis | National commercial and CMS claims, projection methodology, provider and organization directory, and organization-specific EMR insights. | Marketware documents integrated claims analysis, patient and payer mix, shared-patient connections, and internal and external data views. [1] |
| Outreach workflows | Provider relationship workflows, labels, markets and territories, Activity Notes, and reporting. | Marketware describes initiatives, tasks, provider profiles, custom fields, and issue tracking. [1] |
| Mobile access | Demonstrate provider lookup, activity entry, and voice workflows on your team's devices. | Marketware describes mobile-friendly access for field teams. [1] |
| AI assistance | Key supports voice and text assistance for supported platform tasks. Confirm each intended workflow in a live demonstration. | Ask Marketware to demonstrate any required AI functions; this comparison makes no claim about availability. |
| Implementation | Request a scoped plan for setup, data imports, validation, training, and customer responsibilities. | Marketware describes client-success involvement through implementation and strategy. Confirm milestones and responsibilities. [1] |
| Support and advisory | Confirm the support, training, and advisory services included in your specific proposal. | Marketware describes dedicated client-success support. Confirm the advisory scope included in your quote. [1] |
| Pricing structure | Request a written proposal covering users, data, onboarding, services, and renewal terms. | Request current written pricing and packaging directly; this comparison does not assert a price advantage. |
Which platform fits your team?
Evaluate Doctivity if your priorities include connecting national market intelligence, provider analysis, and outreach with conversational AI assistance. Include Marketware in your evaluation if you seek a healthcare-focused PRM with documented initiative, profile, and issue workflows. These are evaluation starting points, not exclusive capabilities. Use the same service-line scenario in both demonstrations.
Questions to put to both vendors
- Which claims datasets, geography, service dates, and refresh schedules are included?
- Which mobile and planning workflows can you demonstrate today?
- What is customer-configurable, and what requires vendor services?
- Who owns EMR exports, matching, validation, and ongoing imports?
- What support and advisory services are included versus separately scoped?
- What is the total cost for the same users, data, services, and contract term?
Sources
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