Physician Relationship Management (PRM)
Doctivity Health's most advanced Physician Relationship Management (PRM) platform on the market is purpose-built for healthcare organizations that need more than a generic CRM. Designed specifically for referral growth and network performance, our PRM equips outreach teams with real-time referral intelligence, structured activity tracking, and measurable performance reporting. The result is stronger provider relationships, reduced leakage, and a clear line of sight from outreach efforts to revenue impact.
CRM VS PRM
CRM
Traditional CRMs were built for generic sales pipelines, not the complexity of healthcare referral dynamics. They lack visibility into referral patterns, network integrity, provider performance, and market opportunity, leaving outreach teams without the context needed to drive meaningful growth.
Doctivity's PRM
Unlike traditional CRMs like Salesforce, which are built for generic sales tracking, Doctivity Health's PRM is purpose-built for healthcare referral growth. It integrates national claims intelligence, real-time referral visibility, provider performance benchmarks, and executive-level ROI reporting directly into outreach workflows. Instead of retrofitting a sales tool to manage complex provider relationships, Doctivity delivers a healthcare-specific platform designed to strengthen networks, reduce leakage, and generate measurable revenue impact.
What Makes Our PRM Stand Out?
AI Powered, fully customizable and easily reportable means more time for doing actual provider outreach and revenue generation.
Supercharged Efficiency with Conversational AI
Doctivity Health's conversational AI enhances the PRM experience by allowing users to navigate the platform, generate activity notes, and build custom market views using simple voice or text prompts. Instead of clicking through multiple screens, outreach teams and leaders can access insights, document interactions, and create targeted opportunity segments hands free. The result is faster workflow execution, cleaner data capture, and more time focused on strengthening provider relationships and driving revenue growth.
Customizable to How Your Organization Works
Doctivity Health's customizable PRM adapts to the way your outreach team actually works. From configurable activity types and call plans to tailored note templates and performance tracking, the platform supports structured, consistent documentation while remaining flexible to your organization's strategy. This ensures every interaction is captured, measurable, and aligned with referral growth objectives — creating accountability, clarity, and a direct connection between outreach activity and revenue impact.
Effortless Executive Level Reporting to Show ROI
Doctivity Health makes it easy for outreach and liaison teams to demonstrate impact with executive-level reports generated at the click of a download button. Activity metrics, referral performance, relationship trends, and ROI insights are compiled into clear, board-ready summaries, eliminating manual spreadsheets and last-minute reporting. Outreach efforts become visible, measurable, and directly connected to organizational growth.
How Doctivity Drives Insights for Your Organization
Connecting to your HealthTech Stack
Commercial Provider & CMS Claims Data + Projection Methodology
HIPAA Compliant Data from your EHR
Regularly Updated Provider & Organizational Database
Delivering Powerful Insights for Your Organization
Understand Referral Source
Identify Network Leakage & Outmigration
Actionable Insights Generate New Revenue
See Payor Mix by any National Market
Don't Just Take Our Word For It
See how healthcare organizations uncover hidden revenue, reduce leakage, and improve provider productivity with real, claims-backed data. Each case highlights measurable ROI and the actions behind it, so you can quickly understand how Doctivity turns insight into tangible results.
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From day one, the focus was on outcomes. The onboarding process was structured around how we would generate and measure growth, not just learn the software.
The Doctivity team didn't just implement the platform, they helped us build a strategy and execute it. It felt like having a consulting partner built into the product.
The ability to document activity and tie it back to outcomes has brought a new level of accountability and credibility to our team.
It's like giving our liaisons a roadmap. They know exactly where to go, who to engage, and what opportunities exist.
Doctivity has completely changed how our team operates. We're no longer walking into meetings blind, we have data-driven insights that guide every conversation.
We no longer rely on assumptions or lagging indicators. We're making decisions based on real-time, claims-backed intelligence with clear financial impact.
What sets Doctivity apart is its ability to connect insight to execution to outcomes. It's not just analytics, it's a growth engine.
Doctivity is one of the few platforms we've invested in that can demonstrate ROI in terms our leadership team actually cares about, revenue, growth, and market share.
This is the first time we've been able to tie outreach activity directly to service line performance. It's turned strategy into measurable ROI.
We now understand not just where patients are going, but why, and what we can do about it. That's been critical for our growth strategy.
Cancer care is complex, and referral patterns matter deeply. Doctivity gave us clarity across the continuum and the ability to strengthen key relationships.
In orthopedics, volume is everything. Doctivity helped us pinpoint where we were losing cases and how to win them back, with real, trackable results.
Instead of guessing where to invest time, our team is now focused on the exact providers and markets that drive growth.
We can now track how our relationships translate into surgical volume. That level of insight and accountability is something we've never had before.
Doctivity helped us identify referral opportunities we didn't even know existed. Within months, we saw a measurable lift in case volume tied directly to our outreach efforts.
We've moved from reactive decision-making to proactive, system-wide growth planning backed by real data.
The combination of national claims data and PRM workflows allows us to align strategy, operations, and physician relations in one place, something we couldn't do before.
Doctivity has become foundational to how we manage network integrity. We're not just identifying leakage, we're actively recovering it and proving the impact.
For the first time, we can show leadership exactly where growth is coming from, and why. The board-level reporting alone has been transformative.
We've always had data. What we didn't have was a way to translate it into coordinated outreach and measurable results. Doctivity closed that gap.
Doctivity gave us something we've never truly had before, a clear, validated view of our market combined with the ability to act on it immediately. It's changed how we think about growth at an academic medical center.
Read Our Case Studies
See how health systems across the country are using Doctivity to uncover hidden growth opportunities, strengthen provider performance, reduce leakage, and generate measurable results, with more than $150 million in documented ROI achieved by customers in the last fiscal year alone.
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What is Doctivity?
Doctivity Health is a data-driven Physician Relationship Management and network intelligence platform that helps health systems grow referral volume, strengthen provider relationships, and prove ROI.
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