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Network Integrity
Turning Radiology Leakage Into Growth: How One Academic Medical Center Optimized Access With Data
Haili Coombe
January 11, 2026
About Doctivity Health
Doctivity Health is a healthcare growth technology company built by leaders in physician relations and health system strategy. We created a purpose-built Physician Relationship Management (PRM) platform that transforms market intelligence, referral data, and provider engagement into measurable revenue impact. Headquartered in Pennsylvania and serving healthcare organizations nationwide, Doctivity Health partners with systems committed to strengthening networks, accelerating growth, and proving ROI with clarity and confidence.
What Makes Doctivity Different?
At Doctivity Health, everything we build is grounded in three core principles: delivering measurable impact, partnering with healthcare leaders who demand accountability, and advancing intelligent innovation that simplifies complexity. Together, these values ensure our platform doesn't just inform decisions; it drives growth, strengthens networks, and produces results you can see.
Built by Healthcare Leaders for Healthcare Challenges
We are built by healthcare leaders, for healthcare leaders. We understand the complexity of provider relationships, referral dynamics, and network integrity and we operate as a strategic partner, not just a software vendor.
Measurable Impact
We believe growth should be visible, defensible, and repeatable. Every insight, workflow, and feature within Doctivity Health is designed to drive measurable referral performance and clear ROI.
Intelligent Innovation
We harness national claims data, real-time analytics, and AI-powered workflows to simplify complexity and accelerate smarter decisions. Our technology isn't innovation for its own sake, it's built to help healthcare organizations move faster, act strategically, and stay ahead in a rapidly evolving market.
Our Story
Doctivity Health was founded in 2022 by Cathryn Connolley, a former Geisinger Health System executive who spent decades leading healthcare marketing, growth strategy, and provider ramp-up performance. After successfully reducing new physician ramp-up time from nearly two years to just months, Cathryn recognized that health systems had powerful data but lacked a coordinated way to turn it into strategic action. Backed by venture capital and built in Pennsylvania, Doctivity Health was created to automate that vision by combining market intelligence, a best-in-class PRM, and AI-powered tools to help healthcare organizations accelerate revenue, strengthen communities, and reinvest in patient care.
Generating Revenue for Health Systems Across the US
Healthcare leaders nationwide use Doctivity Health to align market intelligence, provider performance, and referral strategy into one coordinated growth platform. The result: stronger networks, smarter outreach, and sustainable revenue generation.
$150M
Recovered in Outmigration
Doctivity's actionable market data insights allowed an integrated academic health system to identify $150M in referral outmigration from its employed providers.
$8M
New Revenue in 12 Months
By analyzing the right actionable data and implementing a physician relations strategy, Doctivity turned a problem into $8m+ of new revenue for Geisinger's Musculoskeletal Institute (MSKI) within 12 months.
33%
Increased New and Existing Provider Productivity
Doctivity's data analytics and best practices allowed for the strategic ramp up of an employed and underperforming colon and rectal surgeon, resulting in a 33% increase of surgical volume over a three-month period.
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Don't Just Take Our Word For It
See how healthcare organizations uncover hidden revenue, reduce leakage, and improve provider productivity with real, claims-backed data. Each case highlights measurable ROI and the actions behind it, so you can quickly understand how Doctivity turns insight into tangible results.
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From day one, the focus was on outcomes. The onboarding process was structured around how we would generate and measure growth, not just learn the software.
The Doctivity team didn't just implement the platform, they helped us build a strategy and execute it. It felt like having a consulting partner built into the product.
The ability to document activity and tie it back to outcomes has brought a new level of accountability and credibility to our team.
It's like giving our liaisons a roadmap. They know exactly where to go, who to engage, and what opportunities exist.
Doctivity has completely changed how our team operates. We're no longer walking into meetings blind, we have data-driven insights that guide every conversation.
We no longer rely on assumptions or lagging indicators. We're making decisions based on real-time, claims-backed intelligence with clear financial impact.
What sets Doctivity apart is its ability to connect insight to execution to outcomes. It's not just analytics, it's a growth engine.
Doctivity is one of the few platforms we've invested in that can demonstrate ROI in terms our leadership team actually cares about, revenue, growth, and market share.
This is the first time we've been able to tie outreach activity directly to service line performance. It's turned strategy into measurable ROI.
We now understand not just where patients are going, but why, and what we can do about it. That's been critical for our growth strategy.
Cancer care is complex, and referral patterns matter deeply. Doctivity gave us clarity across the continuum and the ability to strengthen key relationships.
In orthopedics, volume is everything. Doctivity helped us pinpoint where we were losing cases and how to win them back, with real, trackable results.
Instead of guessing where to invest time, our team is now focused on the exact providers and markets that drive growth.
We can now track how our relationships translate into surgical volume. That level of insight and accountability is something we've never had before.
Doctivity helped us identify referral opportunities we didn't even know existed. Within months, we saw a measurable lift in case volume tied directly to our outreach efforts.
We've moved from reactive decision-making to proactive, system-wide growth planning backed by real data.
The combination of national claims data and PRM workflows allows us to align strategy, operations, and physician relations in one place, something we couldn't do before.
Doctivity has become foundational to how we manage network integrity. We're not just identifying leakage, we're actively recovering it and proving the impact.
For the first time, we can show leadership exactly where growth is coming from, and why. The board-level reporting alone has been transformative.
We've always had data. What we didn't have was a way to translate it into coordinated outreach and measurable results. Doctivity closed that gap.
Doctivity gave us something we've never truly had before, a clear, validated view of our market combined with the ability to act on it immediately. It's changed how we think about growth at an academic medical center.
Our Team
Our Boards
Glenn Steele, Jr., M.D., Ph.D.
Chair, Doctivity Health Advisory Board
Jean Hitchcock, MPA, APR, CFRE
Member, Doctivity Health Advisory Board
Richard V. Homan, M.D., FAACP, FCPP
Member, Doctivity Health Advisory Board
Gerry Stanley, M.D., P-CEO
Member, Doctivity Health Advisory Board
Steven Strongwater, M.D.
Member, Doctivity Health Advisory Board
Bobby Bahram
Managing Partner, Excelerate Health
Landon Gibbs
Managing Partner, Altitude Ventures
Adrienne Kirby, Ph.D., FACHE
Executive Board Chair, Health System Executive
Michael Suk, M.D., J.D., MPH, MBA, FACS
Immediate Past Chair, Musculoskeletal Institute and Department of Orthopaedic Surgery & Immediate Past Chief Physician Officer Geisinger
Read our blog
Stay informed on the trends shaping healthcare growth, referral strategy, and network performance. Our blog shares practical insights, data-driven perspectives, and expert guidance.
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