Transforming Physician Relations and Accelerating Growth with Smarter, Actionable Insights
In healthcare, time is money. Hospitals and health systems invest a significant portion of their budget in recruiting new physicians to expand their services and serve more patients. However, many face the same frustrations of waiting too long for new physicians to ramp up and reach full productivity. In many cases, ramp-up time stretches to two to three years or more. That’s missed opportunities to serve patients in need, delayed care, and lost revenue.
To solve this, healthcare systems must leverage data that reveals the root causes of slow ramp-up and take swift action. But here’s the catch: healthcare leaders are swimming in fragmented data spread across multiple systems. Pulling it all together and extracting actionable insights is a lengthy, manual process that can take weeks or months. By the time leaders have the information they need, the market opportunity has already closed.
That’s the challenge Doctivity was built to solve.
In this blog post, we’ll explore the purpose behind Doctivity and how our platform enables healthcare leaders to turn insights into swift action.
The All-Too-Familiar Challenge: Slow Ramp-Up
Our story begins with Cathryn Connolley, President and CEO of Doctivity, who served as VP of Marketing Strategy and Operations at Geisinger. Like many healthcare organizations, Geisinger was facing long ramp-up times (24 to 30 months) for new physicians.
To reduce that time, Connolley and her team developed strategically targeted marketing and business development plans for each new physician. Within two years, the average time for a new physician to break even dropped to four months. With 130 to 140 new physicians joining the organization each year, this led to significant savings. After leaving Geisinger, she spent several years consulting with health systems nationwide to help them overcome the same issue.
“I was just seeing it everywhere, the amount of time it took to develop true strategic business plans and execute on them. Sometimes the opportunity in the market would close. So, that’s when we decided we needed a single platform where all the necessary data lives and is processed through our algorithms for data analytics. Doctivity provides in minutes what used to take weeks,” says Connolley.
Turning Data into Actionable Insights
Doctivity is designed to give healthcare leaders the ability to see and act on opportunities faster than ever. The platform brings together LexisNexis’s national claims data set, provider and organization-specific EHR data (without PHI), and the most advanced PRM on the market that brings in the subjective market intelligence from physician liaisons. By bringing together these disparate data sets, layering in proprietary algorithms, and aligning analytics to each organization’s unique KPIs, Doctivity delivers real-time, actionable insights that leaders can use to drive ROI within their organizations.
Sean Duffy, VP of Client Success and Product Management at Doctivity, has firsthand experience with the challenge of siloed data, having spent 21 years in physician relations at Geisinger. “Within a large organization, you had to go to five, six, seven different locations to get the data that you needed to tell the story. Doctivity is everything you need in a few keystrokes,” he says.
With Doctivity’s advanced PRM and data analytics platform, healthcare leaders can do more than just accelerate provider ramp-up. They can also:
Identify provider referral patterns and reduce leakage
Uncover service line gaps and opportunities to accelerate growth
Analyze market position compared to competitors
A Case in Point: Geisinger’s Musculoskeletal Institute
Geisinger’s Musculoskeletal Institute was one of Doctity’s earliest adopters. For Dr. Michael Suk, Former Chair of the Institute, Chair of the Board of Trustees for the AMA, and Chair of the Board of Commissioners of the Joint Commission, the platform has been game-changing. “Doctivity brings us a far more targeted understanding of referral patterns and allows our liaisons to focus efforts on where and how we can better engage our colleagues,” he explains. “If a physician has an unfavorable referral pattern, we really strive to understand why and discover ways we can improve our own practice.”
This level of detailed analysis helped Dr. Suk and his team:
Reduce outmigration from 70% to 30%
Increase new patient referrals by 55%
Drive $8M in new revenue within the first 12 months
Why Speed Matters More Than Ever
In healthcare, consumer marketing is a long game. However, physician marketing is fast-paced. Results come quickly if you know where to focus. As Cathryn Connolley says, “Building referral relationships is the fastest way to drive new business growth and revenue—and right now, that’s what organizations need.” With the mounting pressure of competition, staffing shortages, and changing patient expectations, the ability to clearly see the market and act quickly isn’t a nice-to-have—it’s a must for organizational sustainability.
The Doctivity Difference
Doctivity Health sets itself apart by transforming provider relationship management into a strategic growth engine for health systems. Its platform integrates all-payer claims, provider behavior, and market intelligence to uncover referral leakage, accelerate provider ramp-up, and drive measurable revenue—often within months. With rapid deployment (go live in 45 days or less), white-glove support, and a unified system that replaces fragmented tools, Doctivity empowers business development teams to act on verified insights and tell a compelling ROI story. It’s purpose-built for growth leaders who need more than just data—they need direction.
As Sean Duffy puts it, “It’s an engine for efficiency around data analytics and the ability to develop targeted strategic plans for physician relations, for clinical operations, and even up to the C-suite leadership teams.”
Ready to Identify Targeted Growth Opportunities?
Health systems today can’t afford years-long physician ramp-up timelines or months spent aggregating data from multiple sources to draw market insights. The organizations that thrive will be the ones that move quickly—armed with tools that deliver fast, actionable insights to build stronger referral relationships, capture new growth opportunities, and improve patient care.
Doctivity was built to do just that. Ready to see what you’ve been missing? Request a live demo today.
