Jean Hitchcock, APR, CFRE
Member, Doctivity Health Advisory Board
Jean Hitchcock, APR, CFRE, is a visionary marketing, public relations, public affairs, communications, and physician relations leader presently serving as president of Hitchcock Marketing & Communications and vice president of marketing, communications, and physician relations at Phoenix Children’s Hospital.
She is recognized nationally as an expert in developing and implementing brand management programs, marketing plans, physician engagement strategies, department and service line assessments, crisis communication plans, and marketing training for staff and physicians. Accredited by the Public Relations Society of America (PRSA), Ms. Hitchcock is a Certified Fundraising Executive and served on the board of directors of the Society for Healthcare Strategy & Market Development.
She has held senior leadership executive roles for leading health systems including corporate vice president, public affairs and marketing at MedStar Health; corporate vice president at Scripps Health, corporate director of communications at OhioHealth, and corporate director of communications at Spectrum Health; and was a principal and vice president with Rynne Marketing Group, a strategic healthcare marketing firm in Evanston, IL. In addition, she has served as a consultant for various organizations including academic medical centers, multi-hospital systems, physician groups, and community hospitals in rural and urban settings.
Ms. Hitchcock holds undergraduate degrees in political science and sociology from Hunter College, a Master of Public Administration from Western Michigan University, and completed the Executive Management of Healthcare Leadership Program at the University of Michigan. She has earned numerous awards throughout her career including the first Lifetime Excellence Award for Dedication (L.E.A.D.) from the Mid-Atlantic Society for Healthcare Strategy and Market Development (MASHSMD), the San Diego YWCA TWIN Award for Outstanding Women in Industry, and the Health Care Communicators of San Diego’s 2008 Communicator of the Year.